A huge thank you goes out to all those who gave their time to make this video and the OWN.CANCER story come to life:
Many of the people you see in this video are Albertans who have faced, or are currently facing cancer, as well as staff and friends and family. We are grateful for their time, vulnerability and generosity.
Our agency, based in Calgary, came up with a strong, compelling, emotional brand promise that would live within every single aspect of the campaign, would compel people to give, raise awareness about this new centre and build pride for Calgary, and Alberta. They drew on the Alberta spirit—gritty, determined, brave, confident—to take on this disease and reached out to their community of experts to help us tell this this story in a bold way.
Director, Chris Brown and
Director of Photography, Bryn McCashin
Composed original score and sound design
Producer, Dan McManus
Composer, Alec Harrison
Sound Engineer, John Iaquinta
Film Colour and Correction
Editor, Chris Murphy
Provided cameras, lenses, lighting and the rigging equipment
Special effects and final picture
Jason Stang Photography
Still photography for out of home, digital and print ads
Daily footage downloads, storage and transferring of footage.
Just Me Productions
Line producer, Richard Cairns